Scion - Ghost Glass
GhostGlass & rG -
Hands down, this was a rad project! JUXT wanted to bring some ridiculous user experience to the 2013 auto shows for Scion. They had 4 stories they wanted to focus on: their 5 Hero cars (FRS, iQ, tC, xB & xD), Scion Racing, the Scion culture and the ScionAV experience. The concept was focused on interactivity and innovative technology to tell their story.
At the various auto shows throughout the country, they had several multi-touch 42” LCD screens throughout the Scion showroom and they developed a sick transparent controller card that activates the surface and responds to the user's choice. We came in to build out the numerous graphics contained within each of the 4 different essences (stories/menu items) so when the user chooses a section, digital content bursts from beneath the glass, whether it's the FRS and tC burning out, the xB exploding an interactive beat-making machine or the iQ doing backward burnouts showing its turning radius.
We got involved with this project thanks to our good buddy Jeff Whitney who worked with JUXT and was heading up the project. By working closely with him and his team, we were able to develop all the graphical elements to maintain their perspective and stay true to their vision.
This project was heavy in both the 3D and 2D worlds with many layers to each asset delivered. In some cases we had to deliver several assets separately to the programmers because each state of animation had an individual action assigned to it. We worked directly with the developers to get it as fast and efficient as possible. We provided about 30 separate png sequences and because there is a possibility of eight users on one of the surfaces enjoying the GhostGlass experience at one time, it had to run smooth.
There were five complete CG cars, two of which had their own highly detailed car wrap that was custom built to match their real life racecar wrap. Each composited car had several layers to it, like tire tread trails, stylized tire smoke trails depending on the style of the car, head lights, tail lights and glass shards. All combined, it made good looking cars moving through the environment.